Maintaining consistency for Motorola's retail point of sale communications internationally.
Motorola's LatAm marketing team relied on us to create consistent retail / point of sale communications - aimed at various target audiences and highlighting different key features, as determined by the regional market.
To meet production objectives with creative consistency, our team developed a series of modular design systems for studio photography, CGI manipulation and iconography.
Finding creative production and operational efficiencies allowed us to expand the scale of our partnership to include service design research and on device branding efforts, thus increasing studio capabilities through the build out of a multi-disciplinary creative team.
– Retail Photography –
