How do you define a new brand of shipping services for a new brand of customer?
Shipa was in search of a partner who could position their new offering in a way that was resonant to their tribe of international entrepreneurs, eager to take advantage of international door to door pick up and delivery offerings.
Working with an international team meant coordinating stakeholders from across the globe and meeting on location in Dubai for a series of workshopping sessions to align and strengthen strategic foundations. This provided a common baseline for the rest of the work to continue remotely across multiple timezones.
Celebrating Shipa’s global commerce capabilities meant celebrating the universal availability of a new world of products and services. Developing a visual language that captured this sentiment while allowing partners to embrace and extend the system was critical to the success of the brand launch.