Tony Cordero /
Creative Free Agent / Freelance Consultant
San Francisco, CA :: May 2020 - Present
VP Head of Creative / Liquid Agency
San Francisco, CA :: September 2017 - April 2020
Led rebranding, campaign and activation efforts for multiple domestic and international B2B & B2C brands. Promoted a "launch and learn" approach to fast track creative development resulting in the launch of the agency's first national broadcast campaign. Provided overall creative leadership, mentorship and guidance across the organization. Clients: Entertainment Partners / Coupa / UserTesting / Acoustic / Christian Brothers Automotive / The Vitamin Shoppe / Walmart / Ernest Packaging

Executive Creative Director / Level Studios 
San Francisco, CA :: August 2015 - September 2017
Responsible for expanding the creative offering and client roster at Level, resulting in the launch of new digital brand experiences for a number of Bay Area innovators. Managed new business efforts and oversaw creative staffing responsibilities for Apple. Clients: Apple / Carbon3D / Metabiota / The Irvine Company

Creative Director / Liquid Agency
San Francisco, CA :: March 2014 - July 2015
Managed the staff and creative output for the San Francisco studio. Led the redesign of the Nasdaq MarketSite podium. Expanded the Motorola Mobility relationship from retail production support to service design research and on device branding efforts, increasing studio capabilities through the build out of a multi-disciplinary creative team. Clients: Motorola / PayPal / Nasdaq / Sony PlayStation

Creative Director / frog design
San Francisco, CA :: August 2011 - March 2013
Oversaw the creation of product, interface and service design experiences for a number of fortune 100 companies including the San Francisco 49ers, Chase Bank and Mozilla. Managed multi-disciplinary teams of strategists, researchers, technologists, interface, digital and service designers, through the research, alignment, ideation and design process. Clients: San Francisco 49ers / PWC / Chase / Mozilla / Rambus / Fox
Executive Creative Director / Tribal DDB San Francisco
San Francisco, CA :: December 2008 - June 2011
Responsible for the overall digital creative product of the San Francisco office. Developed integrated campaigns, digital brand strategies and creative/social platforms for Clorox specialty brands and other DDB clients through close  partnership with a cross-network, multi-channel group of creative directors, strategist, and ideation teams. Clients: Kingsford Charcoal / Armor All / Clorox / Brita / GreenWorks / Hidden Valley Ranch / Intel / McAfee

Creative Director / Tribal DDB Chicago
Chicago, IL :: August 2003 - December 2008 
Digital Creative Director focused on retail and consumer brands at DDB. Led the development of flagship D2C retail experiences for the portfolio of Jones Apparel Group brands. Promoted collaboration with 'above the line' creative leadership in the creation of a series of integrated national broadcast and digital campaigns. Clients: Nine West / Jones New York / Anne Klein / Rachel Roy / JCPenney / State Farm / Gatorade / Home Depot / Emerson

Associate Creative Director / Leapnet
Chicago, IL :: 1997 - 2002
Led the interface design of travel booking experiences in coordination with an international team of industry, technology, and airline partners. Contributed to the design of the first e-commerce and marketing experiences for multiple 'big box' retail brands, including Walmart, Sam’s Club and Sears. Clients: American Airlines / Cathay Pacific Airlines / Iberia Airlines / Walmart / Sam's Club / Sears Roebuck & Co. / The Great Indoors / MSNCB / Ernst & Young
University of Illinois, Urbana-Champaign, 1995
BFA Graphic Design / BFA Painting
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