How do you express Motorola's brand values to a global audience, without the use of language, or sound?
Motorola approached us with the desire to create on device branding that would express the values and spirit of the brand as a part of the demo mode embedded into each smartphone device.
Recognizing the global nature of the brand and the very limited amount of storage available, we needed to develop a solution that could meet our brand goals without the use of language or audio.
Developing an animated treatment allowed us to build a visual narrative that could flex to meet our limited storage requirements while successfully capturing and communicating Motorola's spirit, values and features.
