How do you re-brand a firm that is dedicated to the future of branding?
The landscape of the “branding agency” has changed dramatically since Liquid first opened its doors in Silicon Valley. It was time to reflect a new brand, one who’s creative and strategic offerings meet the expanded needs of todays brands and their customers.
Liquid needed more than a new identity, they needed to expand their own purpose as a branding agency, one seated in the kind of strategic design thinking that allows a brand experience to encompass all aspects of the customer, product and employee experiences.
The final mark and overall design system showcases the fluidity of motion, adaptability to situation, and playfulness in perspective that captures the spirit of the agency's creative and strategic processes.
– DESIGN MANIFESTO –
– DESIGN EXPLORATIONS –
– REBRAND DELIVERED –
