How does a design innovation firm determine what the technologies of tomorrow might look like?
Envisioning the products and experiences of tomorrow is one of the most exciting, imaginative and seemingly mysterious aspects of our business. To shed light on the process, we were approached by Fox News, to understand more about how we do what we do.
To assist in the creation of this feature, we engaged the studio in a future casting exercise, allowing our journalists to shadow elements of our design research and trend scraping process, as well as review concept and product evolutions and renderings.
– Trendscraping, Target & Behavior Definition, Product Ideation –
– Product Renderings –
