How do you help a successfully established service organization reimagine what they could be in the future?
Christian Bros. provides automotive maintenance services through a franchisee model in the mid-eastern and southern states. They approached us with the desire to forecast the future of their customer, the service experience and their role in a rapidly changing market.
Knowing our work was to debut at the annual franchise summit, it was critical that we produced more than research findings. I wanted the owners to be able to experience our findings “first hand” and visualize the future we were envisioning for them together.
Our goal was to showcase a vision of the future of Christian Brothers in a “show don’t tell” event, utilizing a full suite of brand experiences: client keynotes, video anthemics, architectural renderings and fly-throughs, high fidelity prototypes, and an updated brand vocabulary including voice, tone, imagery, iconography and language.
– Strategic Approach –
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– REBRAND DELIVERED –
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![](https://cdn.myportfolio.com/4f4f864fb223b36d0527d79fa48588e6/8b9a7810-8dff-4511-a71e-15e8d93671e9_rw_1200.png?h=7f32f6a95f5ea9c189558a0ae219f351)
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