How do you meet immediate brand awareness needs while engaging in rebranding efforts at “startup” speed?
UserTesting provides a refreshing new approach to user experience testing, leveraging remote tools, video conferencing and live testing environments to get user feedback in a matter of minutes vs. days (or weeks) using more traditional methods.
Facing a challenge common to fast growing startups, UserTesting needed to gain immediate and targeted brand awareness, while simultaneously engaging in a thorough branding effort running in tandem to their expanding product and service strategy offerings.
Familiar with UserTesting's multi-faced creative and strategic challenge we pursued a “launch and learn” approach, engaging UserTesting’s own rapid testing capabilities to accelerate our efforts, and gaining insights to the testing processes that became core to the creative approach.
– Strategic campaign Approach –
![](https://cdn.myportfolio.com/4f4f864fb223b36d0527d79fa48588e6/a48248da-119e-42c0-88c0-21beab2a6765_rw_1920.png?h=392b65afa68b8dc76aff61f25a0c1977)
– brand campaign –
![](https://cdn.myportfolio.com/4f4f864fb223b36d0527d79fa48588e6/12a7de7b-990f-4e24-a60d-791ff9fa3922_rw_1920.png?h=e7427c5f31fa57f6e59f3e60d5f8c00c)