How do you meet immediate brand awareness needs while engaging in rebranding efforts at “startup” speed?
UserTesting provides a refreshing new approach to user experience testing, leveraging remote tools, video conferencing and live testing environments to get user feedback in a matter of minutes vs. days (or weeks) using more traditional methods.
Facing a challenge common to fast growing startups, UserTesting needed to gain immediate and targeted brand awareness, while simultaneously engaging in a thorough branding effort running in tandem to their expanding product and service strategy offerings.
Familiar with UserTesting's multi-faced creative and strategic challenge we pursued a “launch and learn” approach, engaging UserTesting’s own rapid testing capabilities to accelerate our efforts, and gaining insights to the testing processes that became core to the creative approach.
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