How do you design a mobile experience meant to amplify and enhance the stadium game day experience?
Ahead of the opening of the San Francisco 49ers new Levi's Stadium, we were tasked to design an in-stadium mobile experience for the most connected fans, in the most connected place, in the world. 
How do we design processes that allows us to prioritize features, manage stakeholder demands, and set the foundation to build an interaction model that truly meets the needs and expectations of the bay’s most faithful fans?
This insightful identification of their target fanbase, followed by the successful prioritization of features based on grounded design fundamentals, resulting in a smooth transition of prototypes, features and interaction models to development.
– observational research –
– User archetypes & Design Principles –
– Fan journey & feature Prioritization –
– Wayfinding Experience –
– Game Feed Experience –

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