How do we convert our key fashion websites into premier flagship stores for each of our brands?
We had successfully worked with the Jones Apparel Group in the flagship redesign for NineWest.com. With the global integration of a new commerce platform, we were asked to replicate our efforts, against the entire portfolio of premier brands in the Jones Apparel Group family.
With new technological capabilities to understand and a new suite of brands to become familiar with, we had to quickly integrate our teams and define brand specific feature sets for each D2C flagship experience sharing the common commerce platform.
The rapid identification and pairing of disciplines across agency, client and partner teams allowed for common language discussions as we jointly defined brand differentiators, reviewed experience strategies, and challenged technical feasibilities along the roadmap to delivery.
– Site design –